7-Eleven’s Brainfreeze Season Keeps Summer Cool with Exclusive DropsDiscover new prizes inspired by iconic brands at 7-Eleven, Speedway and Stripes stores.

7-Eleven has always been a go-to source for summer essentials and snacks. As the heat intensifies, the convenience retailer is helping fans cool off with weekly prize giveaways during Brainfreeze Season, a time to take summer from a ten…to an ELEVEN. 7-Eleven is dropping exclusive prizes every Friday through September 6, including custom-designed fashion pieces. Customers who purchase participating products and scan their 7-Eleven or Speedway app at checkout have a chance to win these epic giveaways.

Standout prizes include collaborative sneakers inspired by summer, Slurpee drinks and other snack brands. Exclusive to 7-Eleven and Speedway, all custom sneakers created for Brainfreeze Season can only be won via the Catch the Drop sweepstakes. For example – the Slurpee x What The Fanta x Dank & Co. shoe, designed by Jake Danklefs. The custom kicks feature organic shapes that mimic water splashes and eye-catching Slurpee drink branding on the back heel.

7-Eleven also worked with artist Tyler Wallach to design another party-ready shoe inspired by Dunkaroos and Slurpee drinks. The confetti-patterned pair includes the iconic Slurpee mascot Fred on the side panels. Renowned sneaker artist The Shoe Surgeon has also debuted a new creation for Brainfreeze Season. His collaborative kicks are inspired by the popular Reese’s Peanut Butter Cups and feature orange-colored mesh panels, chocolate-hued sides and a peanut butter-toned ankle panel with a buttoned pocket.

Apart from footwear, the drops also include apparel- like the Red Bull BC One capsule, inspired by the biggest and most prestigious one-on-one breaking competition in the world. Designed for an action-packed summer, the dance-inspired range includes a hoodie, drawstring backpack and hat. For skate fashion aficionados who like their style a bit more spicy, 7-Eleven has teamed up with Frito Lay’s Flamin’ Hot brand and Braille Skateboarding. The vibrant collective includes crewnecks, hats and shoes sporting logo prints starring the Flamin’ Hot mascot. The sneakers feature flame-printed shoe laces and come in a custom box.

7-Eleven kicked off Brainfreeze Season on May 25, but fans still have a chance to win big every Friday until September 6. For a chance to win an epic prize, fans must scan their 7-Eleven or Speedway app at checkout after purchasing participating products including Big Gulp® fountain beverages, Slurpee drinks, Red Bull, What the Fanta and more. To double your entries, fans can purchase the featured product of the week.
NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 5/25/22 at 12:00:01am CT & ends 9/6/22 at 11:00:00 pm CT. Open to legal US residents physically residing in the 50 United States or DC who are 13+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions, see Official Rules at https://bit.ly/SZN-22.

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